Hack Your Digital Optimisation Program
Published on 10/05/2018
1 min read
Last month, UserZoom brought together some of the brightest UX talent and dazzling UX innovators together in one room for our biggest BetterUX London event so far.
Daniel Ingamells, Digital Optimisation Specialist at Direct Line and Mike Fawcett, CRO Specialist at esure teamed up to deliver a high-energy presentation on their six tips to hack your digital optimisation program. This included fighting the hippo (“even if your qual and quant are saying the same thing – the hippo can ruin it like a home wrecker, so you definitely need data to back up EVERY decision”), the value of A/B testing if you don’t have any IT support, and that even the ‘losing’ test has value.